Marketing and Media
Effective marketing helps programs recruit volunteers, secure partnerships, and raise money. When developing a plan, start with a mission statement, and then consider product, promotion, and tactics. Communicating effectively with the media helps programs reach potential participants and funding sources, educate the public, and promote program activities. Following are some of our most relevant resources related to this topic.
- Nonprofit Branding
- A Guide to Working with the Media
- National Service Media Kit Materials
- Using Local Media: Maximizing paid and free advertising
- Building Communications Capacity
- The 3 Most Effective Tools for Community Engagement
Online Course
Effective Practices
Lending Library
- Marketing Workbook for Nonprofit Organizations, Volume I: Develop the Plan
- Marketing Workbook for Nonprofit Organizations Volume II: Mobilize People for Marketing Success
- How to Get Noticed by the National Media: Your Complete Guide to High-Impact Publicity
- Quote, Unquote: How to Talk to the Media
- Public Relations Handbook for Nonprofits: A Comprehensive and Practical Guide
Related Websites